01
Import
Bring the product context together.
CAD, renders, product images, specifications, variants, movement references, and approved brand assets enter one structured product workspace.
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About us
Spatial product understanding,from the ground up.
Against Reality is a managed Product Reality System for physical-product companies. We transform approved CAD, 3D files, product photography, specifications, variants, and movement references into guided experiences for commerce, sales, training, and support.
Who Against is built for
Built for products that must be understood before they can be trusted.
Against is built for physical-product companies whose products must be inspected, demonstrated, configured, installed, trained on, or explained before a decision is made. The strongest initial fit is robotics, industrial machinery, complex hardware, medical products, and premium product families.
Lighting, ecommerce, studios, defense suppliers, aerospace, and future spatial deployments remain part of the broader Product Reality market served by the same underlying system.
Physical product /Against Product Core
- Robotics
- Machinery
- Complex hardware
- Medical products
- Premium product families
- Defense and aerospace suppliers
How Against Works
From product filesto product reality.
Against organizes approved product context, identifies what people need to understand, builds the guided experience, and deploys it wherever product decisions happen.
02
Guide
Turn product features into clear moments.
Scale, articulation, materials, installation, controls, configurations, and key differences become guided points of understanding.
03
Experience
Let people understand the product before they commit.
Customers, sales teams, trainees, and stakeholders inspect the same approved product through an experience designed for their specific decision.
04
Deploy
Publish where product decisions happen.
Deploy the approved experience across product pages, sales presentations, private reviews, training environments, client portals, and future spatial interfaces.
What drives us
The principles behind every viewer we build.
Product understanding
The core value is not a 3D model. It is buyer confidence, product education, and lower pre-sale friction.
Infrastructure
Clients install one lightweight embed while Against Reality hosts the viewer, asset logic, QA, and product-education layer.
Hard-goods focus
We focus on physical products with moving parts, scale questions, premium materials, variants, installation, or high AOV.
Operator workflow
The dashboard becomes an internal operating system for intake, fit review, asset handoff, build specs, QA, publishing, and support.
Recurring value
Setup revenue funds production. Hosting, analytics, edits, support, versioning, and embed reliability create enterprise value.
Platform path
The long-term system is self-serve upload, AI draft viewer, human QA, hosted embeds, analytics, catalog rollout, and enterprise controls.
Meet the team
Leadership
Against Reality stays compact on purpose: strategy, production, and growth systems stay close to the work.
Timothy Patterson
CEO
Leads the Against Reality product vision, viewer strategy, customer proof, and path from productized service into hosted platform.
Astrit Maksuti
Senior Project Manager
Supports viewer production, asset handoff, launch coordination, and the operating rhythm that turns product files into live experiences.
Sofia Wahlberg
Design Director, Bagatelle International
Design leader with experience in product, fashion, brand, and retail presentation. Brings a design-led perspective on material storytelling, product presentation, customer experience, and how physical products are understood across digital and retail environments.
Advisors
Advisors to Against Reality.
A group of experienced operators, founders, and strategic advisors supporting Against Reality across growth, enterprise strategy, product, and creative direction.
Anthony Koo
Operating Strategy & Enterprise Execution
Director, Citi | Wealth COO Office
Advises Against Reality on operating strategy, financial discipline, expense management, and execution as the company scales. His perspective helps strengthen planning, enterprise readiness, resource allocation, and the operational systems needed to grow Against into a durable technology company. Participates in a personal capacity.
Nikolai Slobodianik
Enterprise Strategy
Executive Director at JPMorgan Chase
Executive Director at JPMorgan Chase. Advises Against Reality on enterprise readiness, institutional buyer expectations, strategic partnerships, and responsible growth. Participates in a personal capacity.
Sacsha Flowers Calixte
Talent & Leadership Strategy
Founder, Nu Phase Creative Consultancy
Founder of Nu Phase Creative Consultancy and a talent-development strategist focused on professional growth, leadership, and intentional career development. Advises Against Reality on talent strategy, leadership development, team building, organizational culture, and building the people systems required to scale a creative technology company.
Rachel Bu
Creative Retail Strategy
Founder, Authorne
Founder of Authorne with experience across retail and creative brand environments. Advises Against Reality on retail strategy, customer experience, brand presentation, merchandising, and how Product Reality can translate into compelling digital and physical retail experiences.
Edgar Zorrilla
Creative Direction & Production
Zorrilla.Life Creative
Creative director and producer with experience spanning entertainment, brand storytelling, and commercial production. Through Zorrilla.Life Creative, he works across creative direction, design, production, representation, and brand experience. Advises Against Reality on creative production, visual storytelling, and translating complex products into compelling audience experiences.
Visit Zorrilla.LifeReady to work with us?
Tell us what you sell.
We will show how it works before the customer buys.